Blog

Insights, tutorials and news from the Probex team.

Jul 23, 2026

immostory.ai: AI automation for real estate agencies

How AI automates real estate marketing: an introduction to immostory.ai, Probex's platform for video generation, scraping and multilingual listings.

Aug 19, 2026

AI in 2026: Build vs Buy — Two Products, One Honest Answer

From Genk, two AI products live in 2026: ImmoStory.ai (we built the model) and tamam.be (we bought the embedding API). Here's the honest build-vs-buy reasoning, with the architecture and the parts that broke.

Aug 22, 2026

ImmoStory.ai: from listing URL to branded property video in 90 seconds

Real estate video without the editing bill. How our own vision and language models turn a published listing into a vertical video in five languages.

Aug 22, 2026

tamam.be: the home services marketplace that respects both sides

Belgium’s marketplace for home jobs: verified tradespeople, comparable quotes, no contact-detail spam. Built and operated by Probex.

Aug 22, 2026

We train our own AI models — and why that matters for your business

Most consultancies resell API keys. Probex trains, fine-tunes and operates models in-house: fixed costs, data in Belgium, your tone, your weights.